The Art of Advertising: Its Theory and Practice Fully Described (Classic Reprint) - Couverture souple

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9781440093722: The Art of Advertising: Its Theory and Practice Fully Described (Classic Reprint)

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ISBN 10 : 1440093725 ISBN 13 : 9781440093722

Editeur : Forgotten Books, 2012

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The man who first took advantage of the general curiosity that was excited by a siege or a battle to betray the readers of news into the knowledge of the shop where the best puffs and powders were to be sold, was undoubtedly a man of great sagacity, and profound skill in the nature of man. Dk. Johnson. The great art of writing advertisements is the finding the proper method to catch the readers eye, without which a good thing may pass unobserved. Joseph A ddison. Advertising is to business what steam is to machinery, the grand propelling power. Lord Macau
(Typographical errors above are due to OCR software and don't occur in the book.)

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�diteur: Forgotten Books
Date d'�dition: 2012
Langue: anglais
ISBN 10: 1440093725
ISBN 13: 9781440093722
Reliure: Broch�
Nombre de pages: 166
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The Art of Advertising: Its Theory and Practice Fully Described

William Stead

Edit� par Forgotten Books, 2012

ISBN 10 : 1440093725 ISBN 13 : 9781440093722

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book delves into the history and practice of advertising, exploring its evolution from primitive forms to the sophisticated techniques of the late 19th century. The author examines how the need to advertise has always existed, from the earliest forms of tribal displays to the carefully crafted marketing campaigns of the industrial age. He argues that advertising is not a modern invention, but a fundamental aspect of human interaction and commerce. The book delves into the crucial role of the Advertising Agent as a key figure in the development of modern advertising, highlighting his expertise in understanding public taste and market trends. Through compelling historical anecdotes and insightful analyses, the author examines the impact of advertising on social life, business, and the growth of the press, revealing the power of this often overlooked force in shaping society. The book offers a valuable perspective on the universal nature of advertising and its enduring influence on our lives, demonstrating its crucial role in shaping both business and society. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781440093722_0

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