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The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It - Couverture souple

Benun, Ilise

 
9781440302435: The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It
Couverture souple
ISBN 10 : 144030243X ISBN 13 : 9781440302435
Editeur : HOW Books, 2011

Synopsis

The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business.

Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This book focuses on proven techniques and resources used by a wide range of successful creatives to manage their business finances. Expert advisers are interviewed on topics such as accounting, taxes, contracts and financial planning. Using examples, case studies, and real-life stories from actual creatives, this book addresses:

  • How to build the financial structure of a creative business from the ground up
  • How to set up and achieve long-term financial goals and plan for a prosperous retirement
  • Common financial mistakes small business owners make and how to avoid them
  • How to handle taxes and insurance
  • How to perform day-to-day accounting tasks
  • How to create a budget and adhere to it
  • What to charge for work and how to determine a profit margin
  • How to talk about money with clients and prospects

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ilise Benun is the co-founder of Marketing Mentor, as well as an author and national speaker. She is co-author of The Art of Self Promotion and PR for Dummies, 2nd Edition. Benun started her Hoboken, NJ-based consulting firm in 1988 and has been self-employed for all but three years of her working life.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HOW Books
Date d'édition
2011
Langue
anglais
ISBN 10 
144030243X
ISBN 13 
9781440302435
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible