Mastering Type: The Essential Guide to Typography for Print and Web Design - Couverture souple

Bosler, Denise

Couverture souple

ISBN 10 : 1440313695 ISBN 13 : 9781440313691

Editeur : HOW Books, 2012

Synopsis

Mastering Type From a drive down the highway or shopping in a grocery store to surfing the web and navigating our PDAs, we are bombarded by words in a plethora of shapes, sizes, and arrangements. It is essential for designers to understand the basics of typography to optimise this communication. This book provides a background in typographic knowledge.

A propos du livre

Présentation de l'éditeur

Good Design, Down to the Letter

Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes.

By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.

Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Présentation de l'éditeur

Typography is everywhere. From a drive down the highway or shopping in a grocery store to surfing the web and navigating our PDAs, we are bombarded by words in a plethora of shapes, sizes, and arrangements. It is essential for designers to understand the basics of typography to optimise this communication. This book provides a solid background in typographic knowledge for both print and digital media. Learning these details step-by-step will create a solid foundation in typography and will strengthen a designer's skill set for whatever career focus they may choose.

Détails de l'édition

• Éditeur: HOW Books
• Date d'édition: 2012
• ISBN 10: 1440313695
• ISBN 13: 9781440313691
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 240