Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development - Couverture rigide

Lerman, Scott

Couverture rigide

ISBN 10 : 144033143X ISBN 13 : 9781440331435

Editeur : HOW Books, 2013

Synopsis

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

A propos du livre

À propos de l'auteur

An Adams Media author.

Détails de l'édition

• Éditeur: HOW Books
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 144033143X
• ISBN 13: 9781440331435
• Reliure: Relié
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible