Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development - Couverture rigide

Lerman, Scott

 
9781440331435: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Couverture rigide
ISBN 10 : 144033143X ISBN 13 : 9781440331435
Editeur : HOW Books, 2013

Synopsis

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

An Adams Media author.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HOW Books
Date d'édition
2013
Langue
anglais
ISBN 10 
144033143X
ISBN 13 
9781440331435
Reliure
Relié
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible