Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business - Couverture souple

Cohen, Barry H

Couverture souple

ISBN 10 : 1440502625 ISBN 13 : 9781440502620

Editeur : Adams Media, 2010

Synopsis

The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?
--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency

"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."
--Dr. Jeffrey Magee, Publisher, Performance Magazine

To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:

• Create a Flexible Business Plan
• Find Out What Your Customers Really Want
• Capitalize on the Right Trends
• Hire the Best People
• Choose the Most Lucrative Partners

Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!

A propos du livre

À propos de l'auteur

An Adams Media author.

Détails de l'édition

• Éditeur: Adams Media
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1440502625
• ISBN 13: 9781440502620
• Reliure: Broché
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas