Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers - Couverture rigide
Synopsis
Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
John A. Larson is the senior partner at John Larson and Company, a firm specializing in helping clients increase their growth and profitability by improving the loyalty of the customers they serve.
Bennett E. McClellan is the chief catalytic officer of NBM Research. He is an academic, author, executive coach, and management consultant with a global practice.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Capturing Loyalty: How to Measure, Generate, and Profit...
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Edité par
Praeger, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
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Etat : Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. N° de réf. du vendeur 1440856567-2-4
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Capturing Loyalty : How to Measure, Generate, and Profit from Highly Satisfied Customers
Edité par
Bloomsbury Publishing USA, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
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Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 45834891-75
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Capturing Loyalty : How to Measure, Generate, and Profit from Highly Satisfied Customers
Edité par
Bloomsbury Publishing USA, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 40594716-6
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EUR 6,97
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Edité par
Praeger, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1440856567I2N00
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Edité par
Praeger, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
Ancien ou d'occasion
Couverture rigide
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hardcover. Etat : Fair. minimal wear to DJ minimal wear on edges of cover gift inscription on inside cover pageYour purchase benefits those with developmental disabilities to live a better quality of life. N° de réf. du vendeur 3681-110725-KJ-02
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Edité par
Praeger, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
Ancien ou d'occasion
Couverture rigide
Vendeur : suffolkbooks, Center moriches, NY, Etats-Unis
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Capturing Loyalty : How to Measure, Generate, and Profit from Highly Satisfied Customers
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Etat : New. N° de réf. du vendeur 29698080-n
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Capturing Loyalty
Edité par
Bloomsbury Publishing Plc, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
Neuf
Couverture rigide
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781440856563
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Capturing Loyalty
Edité par
Bloomsbury Publishing Plc, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781440856563
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Capturing Loyalty
Edité par
Bloomsbury Publishing Plc, US, 2017
ISBN 10 : 1440856567
ISBN 13 : 9781440856563
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business-many of which are not readily apparent to the casual or even invested observer-and explains how to minimize those risks.Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made-two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees. N° de réf. du vendeur LU-9781440856563
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EUR 66,13
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