Uses a range of analytic techniques to examine corporate discourse in many different forms.
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Ruth Breeze is Full Professor at the University of Navarra and the PI of the Public Discourse research group (Universidad de Navarra, Spain). She is the author of Corporate Discourse (Bloomsbury, 2015) and Rethinking Academic Writing for the European University.
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Hardcover. Etat : new. Hardcover. Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization. 'Corporate Discourse' examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781441127181
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Hardcover. Etat : new. Hardcover. Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization. 'Corporate Discourse' examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781441127181
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorRuth Breeze is Head of the Institute of Modern Languages at the University of Navarra, Spain.InhaltsverzeichnisIntroduction 1. The Corporation and its Stakeholders: Identity, Action, Inter. N° de réf. du vendeur 595844302
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