The Innovation Game: A New Approach to Innovation Management and R&D - Couverture souple

Corre, Armelle; Mischke, Gerald

Couverture souple

ISBN 10 : 1441936610 ISBN 13 : 9781441936615

Editeur : Springer, 2010

Synopsis

RandD is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society.

In The Innovation Game La Corre and Mishchke consider RandD and innovation as an inherently risky investment which should be profitable, at least on average. Applying a statistical filter model, the authors are able to describe the RandD- and the innovation-process in great detail, almost like a production process. As a metaphor,the book tries to describe it like the control laws of the "distillery for inno-success knowledge".

A propos du livre

Présentation de l'éditeur

Provides first time integrated approach to R and D-project, -pipeline and -department management from a micro-, meso- and macroscopic view. Derives 21 easy and ready to apply rules for a better design and a superior control of R and D without losinf sight of high scientific standards.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1441936610
• ISBN 13: 9781441936615
• Reliure: Broché
• Nombre de pages: 228
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible