Street-Smart Advertising: How to Win the Battle of the Buzz - Couverture souple

Berman, Margo

Couverture souple

ISBN 10 : 1442203358 ISBN 13 : 9781442203358

Editeur : Rowman & Littlefield, 2010

Synopsis

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. She offers innovative techniques to generate "sticky" slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.

A propos du livre

À propos de l'auteur

Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agency—Global Impact—for more than 17 years. As a creative talent, she's won numerous regional, national, and international awards, with clients like American Express, Alamo Rent A Car, Clientele and Banana Boat. In addition, she is professor of advertising at Florida International University.

Détails de l'édition

• Éditeur: Rowman & Littlefield
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1442203358
• ISBN 13: 9781442203358
• Reliure: Broché
• Nombre de pages: 244
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne