Articles liés à Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices - Couverture rigide

Trent, Judith S.; Friedenberg, Robert V.; Denton Jr., Robert E.

 
9781442206717: Political Campaign Communication: Principles and Practices
Couverture rigide
ISBN 10 : 1442206713 ISBN 13 : 9781442206717
Editeur : Rowman & Littlefield Publishers, 2011

Synopsis

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

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À propos de l'auteur

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowman & Littlefield Publishers
Date d'édition
2011
Langue
anglais
ISBN 10 
1442206713
ISBN 13 
9781442206717
Reliure
Relié
Nombre de pages
464
Coordonnées du fabricant
non disponible
Personne responsable
non disponible