Political Campaign Communication: Principles and Practices, 7th Edition - Couverture souple

Trent, Judith

Couverture souple

ISBN 10 : 1442206721 ISBN 13 : 9781442206724

Editeur : Rowman & Littlefield Publishers, 2011

Synopsis

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

A propos du livre

À propos de l?auteur

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Détails de l'édition

• Éditeur: Rowman & Littlefield Publishers
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1442206721
• ISBN 13: 9781442206724
• Reliure: Broché
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible