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Last Man Standing: Media, Framing, and the 2012 Republican Primaries - Couverture rigide

Livre 16 sur 21: Communication, Media, and Politics

Coombs, Danielle Sarver

 
9781442220355: Last Man Standing: Media, Framing, and the 2012 Republican Primaries
Couverture rigide
ISBN 10 : 144222035X ISBN 13 : 9781442220355
Editeur : Rowman & Littlefield, 2013

Synopsis

When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth made him unappealing to voters and that his robotic persona meant he just could not connect. How, then, did he win the nomination? What happened during the twelve-month build-up to Romney being named the presumptive nominee for the Republican Party that helped define him as both a man and a candidate? Furthermore, how did media coverage frame his competitors and the race itself, a contest characterized by its rollercoaster nature?

Last Man Standing examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. Through an exhaustive analysis of candidate-related coverage from six major media outlets (The New York Times, Wall Street Journal, and Washington Post for newspapers; CNN, Fox News, and MSNBC for cable news networks), Coombs weaves her examination of media frames into a compelling narrative reconstruction of the 2012 primary season.

This book features:
Exhaustive analysis of mainstream media coverage over a twelve-month periodSmart, insightful exploration of media frames Chronological structure, which allows for analysis to address how frames shift with candidate's fortunes

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Danielle Sarver Coombs is Associate Professor in the School of Business at Ravensbourne University London, UK. Before moving to the UK, Coombs was an academic in the US for over 15 years, leveraging her experience as a consumer insights researcher and brand consultant for a wide range of high-profile brands in media, fashion, consumer packaged goods, and nonprofits/public service.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowman & Littlefield
Date d'édition
2013
Langue
anglais
ISBN 10 
144222035X
ISBN 13 
9781442220355
Reliure
Relié
Nombre de pages
194
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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