Library Marketing Basics - Couverture rigide

Polger, Mark Aaron

Couverture rigide

ISBN 10 : 144223962X ISBN 13 : 9781442239623

Editeur : Rowman & Littlefield, 2019

Synopsis

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile.

Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right.

In this guide, you'll:

Learn what true library marketing is, and what it's not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library
You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a "library" brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials.

Library Marketing Basics will show that you don't need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

A propos du livre

À propos de l'auteur

Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1992. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY). At the College of Staten Island, his responsibilities include coordinating the library's marketing and outreach activities, engage in campus community partnerships, and assists in the assessment of library services and resources. Polger's research interests include library marketing, outreach, and UX (user experience) design. He is most interested in how users interact with the library's physical and virtual touch points; specifically the web site, terminology, signage, and promotional materials.  He has written and presented on topics ranging from library marketing strategies, faculty outreach, library marketing campaigns, library jargon, and library signage. ?He is the author of three books; Library Signage and Wayfinding Design: Communicating Effectively wit

Détails de l'édition

• Éditeur: Rowman & Littlefield
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 144223962X
• ISBN 13: 9781442239623
• Reliure: Relié
• Nombre de pages: 332
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne