Museum Branding: How to Create and Maintain Image, Loyalty, and Support - Couverture rigide

Wallace, Margot

Couverture rigide

ISBN 10 : 144226344X ISBN 13 : 9781442263444

Editeur : Rowman & Littlefield, 2016

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In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from.

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters:

Public Relations and Social MediaTheaters, Conservation Labs, and Visible Storage SpacesDatabases

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Rowman & Littlefield
Date d'�dition: 2016
Langue: anglais
ISBN 10: 144226344X
ISBN 13: 9781442263444
Reliure: Reli�
Num�ro d'�dition: 2
Nombre de pages: 340
Coordonn�es du fabricant: non disponible
Personne responsable: GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

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Margot Wallace

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Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Wallace, Margot

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ISBN 10 : 144226344X ISBN 13 : 9781442263444

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Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Margot Wallace

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Etat : New. Num Pages: 340 pages, illustrations. BIC Classification: GM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 29. Weight in Grams: 699. . 2016. 2nd Edition. hardcover. . . . . N� de r�f. du vendeur V9781442263444

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Museum Branding (Hardcover)

Margot Wallace

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Hardcover. Etat : new. Hardcover. In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters:Public Relations and Social MediaTheaters, Conservation Labs, and Visible Storage SpacesDatabases Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781442263444

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Museum Branding (Hardcover)

Margot Wallace

Edit� par Bloomsbury Publishing Plc, Lanham, MD, 2016

ISBN 10 : 144226344X ISBN 13 : 9781442263444

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Hardcover. Etat : new. Hardcover. In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters:Public Relations and Social MediaTheaters, Conservation Labs, and Visible Storage SpacesDatabases Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781442263444

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Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Margot Wallace

Edit� par Rowman & Littlefield Publishers (UK), 2016

ISBN 10 : 144226344X ISBN 13 : 9781442263444

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Museum Branding

Wallace, Margot

Edit� par Rowman & Littlefield Publishers, 2016

ISBN 10 : 144226344X ISBN 13 : 9781442263444

Neuf Couverture rigide

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Vendeur : moluna, Greven, Allemagne

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisPrefaceChapter 1: ExhibitionsChapter 2: ToursChapter 3: BuildingChapter 4: EventsChapter 5: Membership and FundraisingChapter 6: EducationChapter 7: Board and VolunteersChapter 8: MarketingChapter 9: Partnershi. N� de r�f. du vendeur 447731532

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