Marketing on a Shoestring Budget - Couverture souple

Pitel, Deborah

Couverture souple

ISBN 10 : 1442263512 ISBN 13 : 9781442263512

Editeur : Rl, 2016

Synopsis

Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method.

A propos du livre

À propos de l?auteur

Deborah Pitel has a Master's Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums' limited budget.

Détails de l'édition

• Éditeur: Rl
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1442263512
• ISBN 13: 9781442263512
• Reliure: Broché
• Nombre de pages: 184
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne