Practical Guide to Ethics in Public Relations, A - Couverture souple

Luttrell, Regina

 
9781442272743: Practical Guide to Ethics in Public Relations, A
Couverture souple
ISBN 10 : 1442272740 ISBN 13 : 9781442272743
Editeur : Rowman & Littlefield, 2018

Synopsis

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

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À propos des auteurs

Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.

Jamie Ward is Assistant Professor of public relations at Eastern Michigan University, USA. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowman & Littlefield
Date d'édition
2018
Langue
anglais
ISBN 10 
1442272740
ISBN 13 
9781442272743
Reliure
Broché
Nombre de pages
254
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781442272736: A Practical Guide to Ethics in Public Relations

Edition présentée

ISBN 10 :  1442272732 ISBN 13 :  9781442272736
Editeur : Rowman & Littlefield, 2018
Couverture rigide