Articles liés à Principles of Marketing
Quatrième de couverture
PRINCIPLES OF MARKETING
Fourth Edition
Frances Brassington and Stephen Pettitt
Principles of Marketing is the indispensable introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.
Principles of Marketing now offers an unrivalled media package including an online interactive study guide, a video lounge, integrated video case studies and much more! With this new edition, there is also the option to download study notes onto your MP3 player, with VangoNotes.
In addition, Principles of Marketing retains all of the classic features, fully revised and updated, that make it a favourite with students and lecturers alike:
- Clearly-written and structured style, including chapter objectives and summaries to guide you easily through each chapter.
- Vignettes, examples and end-of-chapter case studies drawn from a wide range of industries, organisations and countries, giving you plenty of exposure to marketing in the real world.
- Completely revised ‘E-marketing in Action’ vignettes, highlighting how important technology and the Internet are in marketing.
- ‘Marketing in Action’ and ‘Corporate Social Responsibility in Action’ vignettes – revised and updated - helping you understand the key issues and decisions to make in marketing.
- End-of-chapter questions help you understand the key concepts and aid revision.
- Discussion questions to stimulate debate and encourage further study.
Comprehensive, detailed and accessible, this book is essential for undergraduate, postgraduate and post-experience students on introductory marketing courses or modules.
Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University.
Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.
Study on the go with VangoNotes. Just download chapter reviews for your text and listen to them on any mp3 player. Now wherever you are - whatever you’re doing - you can study by listening to the following for each chapter of your textbook:
· Big Ideas: Your 'need to know' for each chapter.
· Practice Test: A gut check for the Big Ideas – tells you if you need to keep studying.
· Key Terms: Audio 'flashcards' to help you review key concepts and terms.
VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. They’re alsoefficient; use them wherever you are. Visit www.vangonotes.com to find out more.
Présentation de l'éditeur
This Online Coursepack consists of Principles of Marketing, 4/e by Brassington/Pettitt (ISBN: 9780273695592) and OneKey Blackboard Access Card
(ISBN: 9780273697190) and Principles of Marketing Student Access Card, 4/e (ISBN: 9780273710004)
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Principles of Marketing
Edité par
Pearson Education Australia, 2008
ISBN 10 : 1442500417
ISBN 13 : 9781442500419
Ancien ou d'occasion
Paperback
Vendeur : Oak Books, Ouyen, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. 4. Any marketing student should have knowledge of this great version of Kotler's classic Principles of Marketing book.' Even Lanseng, Norges Landbrukshogskole, NorwayClassic and authoritative, Principles of Marketing, Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce; enhanced full colour adverts, tables and figures that highlight key ideas and marketing strategies. 'Principles of Marketing provides an excellent all-round introduction to the subject.' - Deborah Anderson, Kingston University, UK. A comprehensive Companion Website contains a wealth of teaching material for instructors and learning materials for students.; Completely updated, this site boasts great additions, such as more case studies, more multiple choice questions, and sample answers to the questions from the Marketing in Practice DVD. 'Comprehensive and authoritative, but a pleasure to read - an uncommon combination ' - Sveinn Eldon, Arcada Polytechnic, Finland. Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University. Veronica Wong is Professor of Marketing and Head of the Marketing Group at Aston Business School. John Saunders is Professor of Marketing, Head of Aston Business School and Pro-Vice Chancellor of Aston University. Gary Armstrong is Professor and Chair of Marketing in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What "Used" Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used - Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life. N° de réf. du vendeur BB490_CQ1
Acheter D'occasion
EUR 16,05
Expédition à EUR 29,46
Expédition depuis Australie vers Etats-Unis
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PRINCIPLES OF MARKETING
Edité par
Pearson Education Australia, Australia, 2008
ISBN 10 : 1442500417
ISBN 13 : 9781442500419
Ancien ou d'occasion
Soft cover
Vendeur : Uncle Peter's Books, Clunes, NSW, Australie
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Good. 4th Edition. "Five reasons you should buy this book: 1. You deserve to hear from a world-leading authoriety.2. and the marketing begins." Softback, head and tail of spine bumped. Covers moderately rubbed, so too edges of front cover. Free endpaper lightly discoloured. General use and thumbing throughout. This book is in good condition. *We always describe the faults of our books meticulously but they usually present better than they sound. This book weighs over 1kg and will attract extra postage to destinations outside of Australia. Please contact bookseller for postage quote. N° de réf. du vendeur REF178
Acheter D'occasion
EUR 28,90
Expédition à EUR 46,42
Expédition depuis Australie vers Etats-Unis
Expédition depuis Australie vers Etats-Unis
Quantité disponible : 1 disponible(s)