Consumer Behaviour - Couverture souple

Couverture souple

ISBN 10 : 1442520108 ISBN 13 : 9781442520103

A propos du livre

Présentation de l'éditeur

This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.

Détails de l'édition

• Langue: anglais
• ISBN 10: 1442520108
• ISBN 13: 9781442520103
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible