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Consumer Behaviour: Buying, Having, Being
Vendeur : Book Haven, Wellington, WLG, Nouvelle-Zélande
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Good. Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline. Heavy. Cover creased. Very heavy - extra postage may be required. 532 pages. N° de réf. du vendeur 1579959
Acheter D'occasion
EUR 6,92
Expédition à EUR 33,51
Expédition depuis Nouvelle-Zélande vers Etats-Unis
Expédition depuis Nouvelle-Zélande vers Etats-Unis
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