Articles liés à Consumer Behaviour
Synopsis
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date . It provides students with the best possible introduction to this fascinating discipline.
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Consumer Behaviour: Buying, Having, Being
Edité par
Pearson, 2013
ISBN 10 : 1442553588
ISBN 13 : 9781442553583
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9781442553583. N° de réf. du vendeur 9524207
Quantité disponible : 1 disponible(s)
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Consumer Behaviour: Buying, Having, Being
Vendeur : Book Haven, Wellington, WLG, Nouvelle-Zélande
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Good. Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline. Heavy. Cover creased. Very heavy - extra postage may be required. 532 pages. N° de réf. du vendeur 1579959
Quantité disponible : 1 disponible(s)