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Introduction to Marketing: Principles of Wholesale and Retail Distribution - Couverture rigide

Converse, Paul D.

 
9781443722995: Introduction to Marketing: Principles of Wholesale and Retail Distribution
Couverture rigide
ISBN 10 : 1443722995 ISBN 13 : 9781443722995
Editeur : Read Books, 2008

Synopsis

This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Read Books
Date d'édition
2008
Langue
anglais
ISBN 10 
1443722995
ISBN 13 
9781443722995
Reliure
Relié
Nombre de pages
620
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

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Brakel
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Allemagne