Teach Yourself Successful Copywriting in a Week - Couverture souple

Ashton, Robert

Couverture souple

ISBN 10 : 1444159070 ISBN 13 : 9781444159073

Editeur : Teach Yourself, 2012

Synopsis

The ability to write great copy is crucial to anyone who wants to advance their career.

Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

A propos du livre

À propos de l?auteur

Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1444159070
• ISBN 13: 9781444159073
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible