Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps - Couverture souple

Hitchens, Paul; Hitchens, Julia

Couverture souple

ISBN 10 : 1444197975 ISBN 13 : 9781444197976

Editeur : Teach Yourself, 2014

Synopsis

The ability to manage your brand successfully is crucial to anyone who wants to advance their career.

Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!
Sunday: Determine your brand focus
Monday: Define your brand strategy
Tuesday: Express your brand itentity
Wednesday: Evolve your brand culture
Thursday: Build your employer brand
Friday: The importance of design
Saturday: Sustaining the brand

A propos du livre

À propos de l'auteur

Paul and Julia Hitchens formed Verve Interactive Ltd in 1996. Verve is an independent Creative Brand Consultancy. We advise and work with directors, management and staff to deliver corporate brand strategies. Verve has worled with world famous brands including Virgin Atlantic and Granada Media.

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1444197975
• ISBN 13: 9781444197976
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible