The Handbook of Communication and Corporate Social Responsibility - Couverture rigide

Couverture rigide

ISBN 10 : 1444336347 ISBN 13 : 9781444336344

Editeur : Wiley-Blackwell, 2011

A propos du livre

Biographie de l'auteur :

Øyvind Ihlen is Associate Professor of Journalism atthe University of Oslo and Professor of Communication andManagement at Hedmark University College. His publications include Public Relations and Social Theory: Key Figures and Ideas(ed. with B. van Ruler & M. Fredriksson, 2009).

Jennifer Bartlett is Senior Lecturer at the School ofAdvertising, Marketing and Public Relations, Queensland Universityof Technology. She has published widely on corporate socialresponsibility and legitimacy.

Steve May is Associate Professor of Communication Studiesat the University of North Carolina at Chapel Hill. His booksinclude The Debate Over Corporate Social Responsibility (ed.with G. Cheney & J. Roper, 2007) and The Handbook ofCommunication Ethics (ed. with G. Cheney & D. Munshi,2010).

Quatrième de couverture :

While there is a huge amount of literature on corporate socialresponsibility (CSR), there is relatively little advice to be foundregarding how CSR should be communicated. This book represents thedefinitive research collection for CSR communication, taking stockof the existing recommendations and demonstrating how thecommunication disciplines can make contributions to centralresearch gaps in the CSR literature.

Contributions from leading scholars in public relations,organizational communication, reputation management, marketing andmanagement show how theories of discourse, internal communication,cognitive psychology, reputation and rhetoric enrich ourunderstanding of CSR communication and how this influences the wayorganizations should be managed.

À propos de cette édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2011
• ISBN 10: 1444336347
• ISBN 13: 9781444336344
• Reliure: Relié
• Nombre de pages: 608