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Managing Corporate Social Responsibility: A Communication Approach - Couverture souple

Coombs, W. Timothy; Holladay, Sherry J.

 
9781444336450: Managing Corporate Social Responsibility: A Communication Approach
Couverture souple
ISBN 10 : 1444336452 ISBN 13 : 9781444336450
Editeur : *Wiley-Blackwell, 2011

Synopsis

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

W. TIMOTHY COOMBS is a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. He is author of the award-winning Ongoing Crisis Communication (1999), Today's Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006).

SHERRY J. HOLLADAY is a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. Her work has been widely published in several journals.

Together, W. Timothy Coombs and Sherry J. Holladay are authors of the award-winning books It';s Not Just PR: Public Relations in Society (Wiley-Blackwell, 2007) and PR Strategy and Application: Managing Influence (Wiley-Blackwell, 2010), and co-editors of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
*Wiley-Blackwell
Date d'édition
2011
Langue
anglais
ISBN 10 
1444336452
ISBN 13 
9781444336450
Reliure
Broché
Nombre de pages
194
Coordonnées du fabricant
non disponible
Personne responsable
Wiley-VCH GmbH
product_safety@wiley.com

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