The Handbook of Crisis Communication - Couverture souple

Couverture souple

ISBN 10 : 1444361902 ISBN 13 : 9781444361902

Editeur : Wiley-Blackwell, 2011

Synopsis

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication.

• Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina
• Explores the key emerging areas of new technology and global crisis communication
• Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

A propos du livre

À propos de l'auteur

W. Timothy Coombs is Professor at the Nicholson School of Communication at University of Central Florida, USA. He is the author of Code Red in the Boardroom (2006), and Today's Public Relations (2006).

Sherry J. Holladay is Professor at the Nicholson School of Communication at University of Central Florida, USA. She is the author of numerous articles related to corporate communication.

Together, they have co-authored It's Not Just PR (2007), PR Strategy and Application (2010) and Managing Corporate Social Responsibility: A Communication Approach (2011). All titles are published by Wiley-Blackwell.

Détails de l'édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1444361902
• ISBN 13: 9781444361902
• Reliure: Broché
• Nombre de pages: 768
• Éditeur: Coombs W. Timothy
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible