Making Advertisements and Making Them Pay - Couverture rigide

Durstine, Roy S.

Couverture rigide

ISBN 10 : 144464386X ISBN 13 : 9781444643862

Editeur : Read Books, 2009

Synopsis

Originally published in 1920 this early work on advertising is both expensive and hard to find in its first edition. This is a fascinating read for any one in the advertising business or interested in the history of advertising, but also contains much information that is still useful and practical today. Many of the earliest books, particularly those dating back to 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original artwork and text.

A propos du livre

Présentation de l'éditeur

Advertising came into the world because men were too impatient to wait forM rs. Jones to tell Mrs. Smith that Brown spickles were good to eat. Brown discovered that he could tell two million Mrs. Smiths and Mrs. Joneses about his pickles and that he could sell a lot more pickles that way than by waiting for the news to leak out by itself. But, said Brown spartner, I believe in word-of-mouth advertising. So do I, agreed Brown. But it takes too long. What I mean is this, his partner went on. If Mrs. Jones tells Mrs. Brown, shell believe it. If we tell her, shell think we are trying to put something over. That depends on how we tell her, said Brown.
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org

Détails de l'édition

• Éditeur: Read Books
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 144464386X
• ISBN 13: 9781444643862
• Reliure: Relié
• Nombre de pages: 286
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne