Communicating Health: Strategies For Health Promotion - Couverture souple

Couverture souple

ISBN 10 : 1446252337 ISBN 13 : 9781446252338

Editeur : SAGE Publications Ltd, 2013

Synopsis

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

A propos du livre

À propos de l?auteur

Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication.

À propos de la quatrième de couverture

Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals who wish to reflect upon and develop their practice.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1446252337
• ISBN 13: 9781446252338
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 229
• Éditeur: Corcoran Nova
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne