Essentials of Business Research - Couverture souple

Wilson, Jonathan

 
9781446257333: Essentials of Business Research
Couverture souple
ISBN 10 : 1446257339 ISBN 13 : 9781446257333
Editeur : Sage Publications Ltd, 2013

Synopsis

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • 'You're the Supervisor' sections - helps students to meet learning objectives
  • 'Common questions and answers' - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

À propos de la quatrième de couverture

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Sage Publications Ltd
Date d'édition
2013
Langue
anglais
ISBN 10 
1446257339
ISBN 13 
9781446257333
Reliure
Broché
Numéro d'édition
2
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781446257326: Essentials of Business Research: A Guide to Doing Your Research Project

Edition présentée

ISBN 10 :  1446257320 ISBN 13 :  9781446257326
Editeur : SAGE Publications Ltd, 2014
Couverture rigide