Articles liés à Analysing Quantitative Data

Analysing Quantitative Data - Couverture souple

Raymond A. Kent

 
9781446273418: Analysing Quantitative Data

Synopsis

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À propos de l'auteur

Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling. He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses and the use of fuzzy logic in data analysis. This is his eighth book; earlier books have been in the areas of the history of sociological research, survey data analysis and marketing research. After each book, he says it will be his last. We'll see.

À propos de la quatrième de couverture

In covering both traditional and newer approaches, and presenting them alongside each other, and by consistently referring to two data sets throughout, this book provides students with a brand-new way of understanding methods and a tool with which they can think about their own research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.