Philosophy of Marketing - Couverture rigide

Couverture rigide

ISBN 10 : 1446274918 ISBN 13 : 9781446274910

Editeur : Sage Publications Ltd, 2013

Synopsis

The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection.

Volume One : Historical and Philosophical Overview

Volume Two: General Theory and the Realism versus Relativism Debates

Volume Three: Alternative and Multiple Paradigms

Volume Four: Rethinking Concepts  

Volume Five: Consumer Studies  

A propos du livre

À propos de l?auteur

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Détails de l'édition

• Éditeur: Sage Publications Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1446274918
• ISBN 13: 9781446274910
• Reliure: Relié
• Nombre de pages: 2032
• Éditeur: Tadajewski Mark, O′Shaughnessy John, Hyman Michael
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible