Netnography: Redefined - Couverture rigide

Kozinets, Robert

Couverture rigide

ISBN 10 : 144628574X ISBN 13 : 9781446285749

Editeur : Sage Publications Ltd, 2015

Synopsis

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.

Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. 

Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. 

A propos du livre

À propos de l?auteur

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

Détails de l'édition

• Éditeur: Sage Publications Ltd
• Date d'édition: 2015
• ISBN 10: 144628574X
• ISBN 13: 9781446285749
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible