The Sensitive Stance in the Production of Creative Ideas - Couverture souple

Guy Aznar; Stéphane Ely

 
9781446763780: The Sensitive Stance in the Production of Creative Ideas
Couverture souple
ISBN 10 : 1446763781 ISBN 13 : 9781446763780
Editeur : Editions Créa-Université, 2011

Synopsis

Creative thinking is a technique that is used in invention, innovation, problem solving, and generating new product concepts, services, and organizations. We all are familiar with the practice of brainstorming, which brings into play speed, quantity, and sustained rhythm. It is the emblematic technique of one of the creative stances: the “dynamic” stance. But there is also a second creative stance: it is less known, involves going at a slow pace, searching out the vagueness of intuitive moments, and turning inward to the imagination. We refer to it as the “sensitive” stance. But what exactly is the sensitive stance? How is it integrated into the production of creative ideas and, more notably, into Creative Problem Solving (CPS)? These are the questions we will strive to answer in this book, where we will introduce and explore the mechanisms of the creative sensitive detour and its accompanying creative breaths: departure towards the imagination, the emergence of ideas, and sensitive convergence.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Creative thinking is a technique that is used in invention, innovation, problem solving, and generating new product concepts, services, and organizations. We all are familiar with the practice of brainstorming, which brings into play speed, quantity, and sustained rhythm. It is the emblematic technique of one of the creative stances: the "dynamic" stance. But there is also a second creative stance: it is less known, involves going at a slow pace, searching out the vagueness of intuitive moments, and turning inward to the imagination. We refer to it as the "sensitive" stance. But what exactly is the sensitive stance? How is it integrated into the production of creative ideas and, more notably, into Creative Problem Solving (Cps)? These are the questions we will strive to answer in this book, where we will introduce and explore the mechanisms of the creative sensitive detour and its accompanying creative breaths: departure towards the imagination, the emergence of ideas, and sensitive convergence.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Editions Créa-Université
Date d'édition
2011
Langue
anglais
ISBN 10 
1446763781
ISBN 13 
9781446763780
Reliure
Broché
Nombre de pages
120
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

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