Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design With Information Design - Couverture rigide
Livre 57 sur 141: Human?Computer Interaction
Synopsis
Mobile Persuasion Design presents five conceptual design projects (or 'Machines') for new mobile applications (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behavior.
The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits, so as to avoid obesity/diabetes. The Money Machine persuades baby boomers to improve wealth management and to spend and save appropriately. The Story Machine persuades family members to share more inter-generational stories among families that are geographically distributed and asynchronous, sometimes across multiple countries and cultures. The Innovation Machine persuades entrepreneurs to practice good design-thinking and adopt innovation practices.
The Machines have been published worldwide since 2009. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
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À propos de l?auteur
Aaron Marcus, President of Aaron Marcus and Associates, Inc. (AM+A), and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience design, publisher of eight books and more than 300 articles, former "Fast Forward" column editor of Interactions for five years, and the first user-interface designer to be elected to both the HCI Academy and to the AIGA Fellows.
AM+A has been in business for more than a quarter-century, providing user-centered solutions on projects ranging from start-up ventures to business applications launched by some of the largest companies in the world. AM+A has served approximately 300 clients and completed approximately 500 projects.
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Mobile Persuasion Design. Changing Behaviour by Combining Persuasion Design with Information Design.
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London, Springer., 2015
ISBN 10 : 144714323X
ISBN 13 : 9781447143239
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Mobile Persuasion Design
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Springer London Nov 2015, 2015
ISBN 10 : 144714323X
ISBN 13 : 9781447143239
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna. 696 pp. Englisch. N° de réf. du vendeur 9781447143239
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Detailed case studies of award-winning designsShows how to combine persuasion design with information design to change behaviourProvides detailed competitive analysis of productsAaron Marcus, President of Aaron Marcus and Asso. N° de réf. du vendeur 31547825
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Mobile Persuasion Design | Changing Behaviour by Combining Persuasion Design with Information Design
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Buch. Etat : Neu. Mobile Persuasion Design | Changing Behaviour by Combining Persuasion Design with Information Design | Aaron Marcus | Buch | xxxiv | Englisch | 2015 | Springer | EAN 9781447143239 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 106083109
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Mobile Persuasion Design
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Springer London, Springer London Nov 2015, 2015
ISBN 10 : 144714323X
ISBN 13 : 9781447143239
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Buch. Etat : Neu. Neuware -Mobile Persuasion Design presents ten conceptual design projects (or ¿Machines¿) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people¿s behaviour.Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people¿s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 696 pp. Englisch. N° de réf. du vendeur 9781447143239
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Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design (Human-Computer Interaction Series)
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ISBN 10 : 144714323X
ISBN 13 : 9781447143239
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Hardcover. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA773144714323X6
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Mobile Persuasion Design : Changing Behaviour by Combining Persuasion Design with Information Design
Edité par
Springer London, Springer London, 2015
ISBN 10 : 144714323X
ISBN 13 : 9781447143239
Neuf
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna. N° de réf. du vendeur 9781447143239
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