The Fame Formula - Couverture souple

Woodhead, Leslie

Couverture souple

ISBN 10 : 1447249267 ISBN 13 : 9781447249269

Editeur : Pan Books, 2013

Synopsis

The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed. These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture.

Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list.

A propos du livre

À propos de l'auteur

Mark Borkowski is Britain's leading PR practitioner, described by Jeremy Paxman as 'the proud inheritor of the Barnum tradition of publicity.' He is the man we see on the tv when producers need authoritative comment on scandals, celebrity and the media itself. Mark has his own company, Borkowski PR, and a stellar list of celebrity and corporate clients.

Détails de l'édition

• Éditeur: Pan Books
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1447249267
• ISBN 13: 9781447249269
• Reliure: Broché
• Nombre de pages: 417
• Coordonnées du fabricant: non disponible
• Personne responsable: Alive AG; info@alive-ag.de; ; Von-H�nefeld-Str.2 DE 50829 K�ln; K�ln; 50829; Allemagne