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9781447252276: Beyond the Idea: Simple, powerful rules for successful innovation

Synopsis

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.

Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.

Beyond the Idea shows exactly how to:

• Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.

• Manage any innovation initiative as a disciplined experiment.

• Implement three distinct models for moving from ideas to action.

Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric. He has worked with many Fortune 500 corporations and is a regular keynote speaker in CEO forums and major conferences around the world.

As well as How Stella Saved the Farm, Govindarajan has co-authored two other business books with Chris Trimble: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.



Chris Trimble has been an advisor for dozens of top corporations on their innovation challenges and has traveled the world speaking about innovation. He is a faculty member at the Tuck School of Business at Dartmouth.

As well as How Stella Saved the Farm, Trimble has co-authored two other business books with Vijay Govindarajan: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Trimble, Chris
Edité par Macmillan, 2013
ISBN 10 : 1447252276 ISBN 13 : 9781447252276
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni

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Paperback. Etat : Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du vendeur GOR013891922

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Trimble, Chris
Edité par Macmillan, 2013
ISBN 10 : 1447252276 ISBN 13 : 9781447252276
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni

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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006001290

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Vijay Govindarajan,Chris Trimble
Edité par Pan Macmillan India, 2013
ISBN 10 : 1447252276 ISBN 13 : 9781447252276
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Hardcover. Etat : Very Good. Beyond the Idea: Simple, powerful rules for successful innovation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781447252276

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ISBN 10 : 1447252276 ISBN 13 : 9781447252276
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781447252276

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