The Roadside MBA - Couverture souple

Schaefer, Scott; Oyer, Paul; Mazzeo, Michael

 
9781447286332: The Roadside MBA
Couverture souple
ISBN 10 : 1447286332 ISBN 13 : 9781447286332
Editeur : Pan, 2015

Synopsis

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP

Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.

Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.

These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He is a co-author of the book The Roadside MBA.

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. He is credited as co-author of the book Roadside MBA with Michael Mazzeo and Scott Schaefer.

Michael Mazzeo is an Associate Professor of Management and Strategy at Northwestern University's Kellogg School of Management. He is credited as co-author of The Roadside MBA with Scott Schaefer and Paul Oyer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pan
Date d'édition
2015
Langue
anglais
ISBN 10 
1447286332
ISBN 13 
9781447286332
Reliure
Broché
Nombre de pages
305
Coordonnées du fabricant
non disponible
Personne responsable
Alive AG
info@alive-ag.de

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Autres éditions populaires du même titre

9781455598892: Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Edition présentée

ISBN 10 :  1455598895 ISBN 13 :  9781455598892
Editeur : Business Plus, 2014
Couverture rigide