The Roadside MBA - Couverture souple

Schaefer, Scott; Oyer, Paul; Mazzeo, Michael

Couverture souple

ISBN 10 : 1447286332 ISBN 13 : 9781447286332

Editeur : Pan, 2015

Synopsis

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP

Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.

Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.

These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

A propos du livre

À propos des auteurs

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He is a co-author of the book The Roadside MBA.

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. He is credited as co-author of the book Roadside MBA with Michael Mazzeo and Scott Schaefer.

Michael Mazzeo is an Associate Professor of Management and Strategy at Northwestern University's Kellogg School of Management. He is credited as co-author of The Roadside MBA with Scott Schaefer and Paul Oyer.

Détails de l'édition

• Éditeur: Pan
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1447286332
• ISBN 13: 9781447286332
• Reliure: Broché
• Nombre de pages: 305
• Coordonnées du fabricant: non disponible
• Personne responsable: Macmillan Publishers International Limited; generalproductsafety@macmillan.com; ; (1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1; Dublin; Irlande