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Setting Up Shop: Low Cost Marketing Strategies for Independent Retail Stores - Couverture souple

Webster, Jane

 
9781448665747: Setting Up Shop: Low Cost Marketing Strategies for Independent Retail Stores
Couverture souple
ISBN 10 : 1448665744 ISBN 13 : 9781448665747
Editeur : Createspace Independent Publishing Platform, 2010

Synopsis

The weak economy has taught us all some serious lessons about what customers are really looking for. These lessons have demanded some serious adjustments in how we do business-the way we evaluate our business, the way we market our business, and the way we conduct our business. And, of course, everything costs a lot more money. Retail is failing left and right, and anybody that isn't a chain retailer has twice as much of a challenge ahead of them in terms of attracting and keeping business. Especially since the retail slump isn't entirely about the economy-it's also about the internet. Retailers have got to work harder than ever to compete with the in-home shopping experience.

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À propos de l'auteur

Jane Webster is a retail marketing consultant who specializes in helping independent retailers maximize their potential and plan for growth in today's competitive market.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Createspace Independent Publishing Platform
Date d'édition
2010
Langue
anglais
ISBN 10 
1448665744
ISBN 13 
9781448665747
Reliure
Broché
Nombre de pages
82
Coordonnées du fabricant
non disponible
Personne responsable
non disponible