Google Adwords: Managing Your Advertising Program - Couverture souple

Holdren, Anastasia

 
9781449308384: Google Adwords: Managing Your Advertising Program
Couverture souple
ISBN 10 : 1449308384 ISBN 13 : 9781449308384
Editeur : O'Reilly Media, 2011

Synopsis

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.

  • Learn the advantages of proper account structure based on tightly knit themes
  • Understand AdWords auction and the importance of keyword Quality Score
  • Determine your preferred bidding model and daily ad budget
  • Evaluate campaign performance by timeframe, keyword, and other criteria
  • Hone your keyword list whenever search queries trigger your ads
  • Add negative keywords to filter out irrelevant queries
  • Outperform competitors and organic search results with targeted ad copy
  • Determine conversion goals, and use AdWords tools to track them

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Stasia is one of two Authorized AdWords Seminar Leaders. Working with Google, she piloted the Seminars for Success program in 2006. Since then, she has trained thousands of advertisers around the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
O'Reilly Media
Date d'édition
2011
Langue
anglais
ISBN 10 
1449308384
ISBN 13 
9781449308384
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
O'Reilly
https://oreilly.com

1005 Gravenstein Highway North
Sebastopol
CA
95472
Etats-Unis
Personne responsable
non disponible

Autres éditions populaires du même titre

9789350235881: GOOGLE ADWORDS [Paperback] [Jan 01, 2017] HOLDREN

Edition présentée

ISBN 10 :  9350235889 ISBN 13 :  9789350235881
Couverture souple