Lean Customer Development. - Couverture rigide

Alvarez, Cindy

Couverture rigide

ISBN 10 : 1449356354 ISBN 13 : 9781449356354

Editeur : O'Reilly Media, 2014

Synopsis

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research&;before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you&;ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they&;ll help you reach the "ah-ha!" moments that inspire truly great products.

• Validate or invalidate your hypothesis by talking to the right people
• Learn how to conduct successful customer interviews play-by-play
• Detect a customer&;s behaviors, pain points, and constraints
• Turn interview insights into Minimum Viable Products to validate what customers will use and buy
• Adapt customer development strategies for large companies, conservative industries, and existing products

A propos du livre

À propos de l?auteur

Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. She's worked with early-stage startups, medium-sized companies, and Fortune 500 companies to make customer development an ingrained part of company culture and product development process. She currently runs User Experience and Product Design for Yammer, where their 5 million customers include hourly staffers and CEOs and techno-luddites to early adopters.

Détails de l'édition

• Éditeur: O'Reilly Media
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1449356354
• ISBN 13: 9781449356354
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible