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Practical Pr: How to Create Focused, Researched-based Campaigns That Produce Measurable Results - Couverture souple

Corder Ph D, Lloyd

 
9781449511050: Practical Pr: How to Create Focused, Researched-based Campaigns That Produce Measurable Results
Couverture souple
ISBN 10 : 1449511058 ISBN 13 : 9781449511050
Editeur : Createspace Independent Publishing Platform, 2009

Synopsis

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lloyd Corder, Ph.D. is founder and CEO of strategic marketing research firm CorCom, Inc., and teaches at the Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers nationwide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Createspace Independent Publishing Platform
Date d'édition
2009
Langue
anglais
ISBN 10 
1449511058
ISBN 13 
9781449511050
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
non disponible