The Perfect Plan: The Story That Reveals the Secret of the World’s Elite Sales and Marketing Teams - Couverture rigide

Barden, Donald W.

Couverture rigide

ISBN 10 : 1449765637 ISBN 13 : 9781449765637

Editeur : Westbow Press, 2012

Synopsis

The hypothesis was so radical, no one would touch it.
One person wanted to know why.
A collision soon occurred that would not only change the way we looked at today's sales and marketing techniques, but the way we communicate as well.
It was simple-a perfect plan.
In the past, we found the future.
What if you were able to look back into the minds of the greatest marketing people of all time and experience their thoughts, processes, and patterns?
What if you knew how they obtained a 95 percent close ratio and one-third global market share?
What if you knew ... the perfect plan?
The Perfect Plan is the spark that will ignite a fire of emotion with a visual communication that will create an evolutionary impact on each and every project.
The Perfect Plan takes you back to a time and place where the world was hungry for an answer and when every action was for a purpose.
From first-century Rome to today, the keys to the most successful marketing plans of all time are revealed and explained in a way that will take you to another place ... a place that is simply perfect.
Once you go there, you may be so intrigued that you change your marketing strategy to reflect the most successful campaigns in history, and in turn, reap their rewards.

A propos du livre

Biographie de l'auteur

To many, Don Barden is a classically trained economist who is fluent in international business affairs, but as he likes to say "I am really a frustrated anthropologist" Even though he loves to lecture and teach on world affairs and the economy, he is always quick to point out that he cares more about "why people make decisions", than he does about "yield curves and interest rates". Don loves motivating people to think deeply about their beliefs. His "unfair advantage" theories are revolutionary in today's world. Don will lead you on a journey that exposes the myth of modern sales and marketing, and identifies the pathway to consistent cultural change. Expertly mixing humor and academic capital, Don engages audiences through his highly personal and interactive writing and speaking style. Don will shake your fundamental belief systems and reset your foundations with his unique ability to break down barriers and build an irresistible and motivated force that is focused on growth and the future. As an author, speaker, advisor and corporate executive, Don Barden's counsel is highly sought after by some of the world's most successful businesses. His experience and record-setting sales success have drawn him to corporate and political leaders who want to tap into his real-world experience in order to move their organization to higher levels of achievement. Don has personally worked with some of the world's best known brands, and has reshaped the production landscape of 3 major financial institutions He has doctoral studies in Behavioral Finance with an M.B.A. in Global Technology Management and International Business, as well as an undergraduate B.B.A. in Economics and Finance. Don is currently a Trustee and the past Board Chairman of the Summit Counseling Center in Atlanta - a multi-disciplined facility delivering over 6,000 clinical hours of therapy per year. He is also a passionate supporter of the U. S. Military and t

Présentation de l'éditeur

The hypothesis was so radical, no one would touch it. One person wanted to know why. A collision soon occurred that would not only change the way we looked at today's sales and marketing techniques, but the way we communicate as well. It was simple-a perfect plan. In the past, we found the future. What if you were able to look back into the minds of the greatest marketing people of all time and experience their thoughts, processes, and patterns? What if you knew how they obtained a 95 percent close ratio and one-third global market share? What if you knew . . . the perfect plan? The Perfect Plan is the spark that will ignite a fire of emotion with a visual communication that will create an evolutionary impact on each and every project. The Perfect Plan takes you back to a time and place where the world was hungry for an answer and when every action was for a purpose. From first-century Rome to today, the keys to the most successful marketing plans of all time are revealed and explained in a way that will take you to another place . . . a place that is simply perfect. Once you go there, you may be so intrigued that you change your marketing strategy to reflect the most successful campaigns in history, and in turn, reap their rewards.

Détails de l'édition

• Éditeur: Westbow Press
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1449765637
• ISBN 13: 9781449765637
• Reliure: Relié
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
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