Retailer's Edge - Couverture souple

Sanders, Bruce D.

Couverture souple

ISBN 10 : 1449941419 ISBN 13 : 9781449941413

Editeur : CreateSpace Independent Publishing Platform, 2010

Synopsis

To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested tactics that come from what researchers are discovering about setting prices, increasing the total size of the customer's purchase, building store advocacy, switching brand preferences, and more. Busy retailing professionals are too often restricted by old habits, superstitions, and hand-me-downs. In a fast-moving narrative using real-world examples from a range of retailing settings and companies, consumer psychologist Bruce D. Sanders shows readers how to break out of the boundaries.

A propos du livre

À propos de l'auteur

Bruce D. Sanders is a consumer and organizational psychologist with a special interest in how retailers and other providers of products and services can make and save more money. The key is putting to use what we've discovered about the ways in which our customers, clients, and prospects find value in what we offer.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1449941419
• ISBN 13: 9781449941413
• Reliure: Broché
• Nombre de pages: 168
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible