A well-written press release can help your business achieve several objectives:
- it can generate internet publicity
- it can define your message and defend your brand
- it can get links with high-ranking websites
- it can make your content indexable by major search engines
- it can make your message available to news outlets and thousands of RSS recipients
Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.)
Discover dozens of easy-to-follow pointers geared at helping you craft a professional press release that will be eagerly accepted by most media outlets. From Brian Cook, author of "How to Write a Press Release, Second Edition," this popular guide can help you grow your small business and have fun doing it.
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