Keeping the Wolves at Bay: Media Training - Couverture souple

Bernstein, Jonathan; Mendelsohn, Celeste

Couverture souple

ISBN 10 : 1450582206 ISBN 13 : 9781450582209

Editeur : Createspace Independent Pub, 2007

Synopsis

Keeping the Wolves at Bay - Media Training Even if you think you'll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn't a substitute for media training. But it will give you the tools and confidence to go head to head---and possibly even defang---rabid reporters, blood-thirsty bloggers and social networking buffoons who are out to besmirch your good name. (Joan Stewart, The Publicity Hound) Keeping the Wolves at Bay -- Media Training is the definitive "how to" guide for anyone who may have to deal with the media - live, by phone or online - whether they want to or not. It brings readers the best of Jonathan Bernstein's nearly three decades of crisis management ...

Détails de l'édition

• Éditeur: Createspace Independent Pub
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1450582206
• ISBN 13: 9781450582209
• Reliure: Broché
• Nombre de pages: 90
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible