Unlabel: Selling You Without Selling Out - Couverture rigide

Ecko, Marc

Couverture rigide

ISBN 10 : 1451685300 ISBN 13 : 9781451685305

Editeur : Atria Books, 2013

Synopsis

One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents’ garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

A propos du livre

À propos de l'auteur

Marc Ecko is an American fashion designer, entrepreneur, and artist. He left the safety of pharmacy school and—armed with only hustle, sweat equity, and creativity—turned $5,000 into a global corporation now worth hundreds of millions of dollars. He is the founder of Marc Ecko Enterprises, a fashion and lifestyle company, and the founder and chairman of Complex Media, the world’s leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Visit him online at BeingMarcEcko.com, Unlabel.me, or on Twitter @MarcEcko.

Extrait. © Reproduit sur autorisation. Tous droits réservés.

Unlabel
This book breaks down the anatomy of a personal brand as demonstrated by the Authenticity Formula:



Authenticity1 is equal to your unique voice,2 multiplied by truthfulness,3 plus your capacity for change,4 multiplied by range of emotional impact,5 raised to the power of imagination.6

Détails de l'édition

• Éditeur: Atria Books
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1451685300
• ISBN 13: 9781451685305
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne