Advertitis - Couverture rigide

The Creative Cliniciansa

Couverture rigide

ISBN 10 : 1452000174 ISBN 13 : 9781452000176

Editeur : AuthorHouse, 2010

Synopsis

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.

Détails de l'édition

• Éditeur: AuthorHouse
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1452000174
• ISBN 13: 9781452000176
• Reliure: Relié
• Nombre de pages: 112
• Coordonnées du fabricant: non disponible
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