How many of your clients would attend your funeral? One of the top real estate professionals in the country has written a book that details how he became 'America's Most Referred Real Estate Professional'. In "(7L) The Seven Levels of Communication", Michael J Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Step by step he learns to change the way he interacts with his clients and begins to focus on people instead of numbers. Yet with each new success comes a new challenge and Rick soon realises that if he is to fully utilise the lessons of the "(7L)", he must be willing to change himself as well as his business. He soon learns, however, that the rewards for doing so are far greater than he had ever imagined. "(7L)" shows Rick how to build a more profitable business and a more fulfilling life in the process.
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