Strategic Management: Theory and Practice - Couverture souple

Parnell, John A.

Couverture souple

ISBN 10 : 1452234981 ISBN 13 : 9781452234984

Editeur : SAGE Publications Inc, 2013

Synopsis

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

A propos du livre

À propos de l'auteur

John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1452234981
• ISBN 13: 9781452234984
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 641
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible