Digital Media and Innovation: Management and Design Strategies in Communication - Couverture souple

Gershon, Richard A.

 
9781452241418: Digital Media and Innovation: Management and Design Strategies in Communication
Couverture souple
ISBN 10 : 1452241414 ISBN 13 : 9781452241418
Editeur : SAGE Publications, Inc, 2016

Synopsis

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications, Inc
Date d'édition
2016
Langue
anglais
ISBN 10 
1452241414
ISBN 13 
9781452241418
Reliure
Broché
Numéro d'édition
1
Nombre de pages
261
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne