Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches - Couverture souple

Berger, Arthur Asa

 
9781452256573: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Couverture souple
ISBN 10 : 1452256578 ISBN 13 : 9781452256573
Editeur : SAGE Publications Inc, 2013

Synopsis

Employing his signature style—a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable—Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition. The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.



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À propos de l'auteur

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Éditeur
SAGE Publications Inc
Date d'édition
2013
Langue
anglais
ISBN 10 
1452256578
ISBN 13 
9781452256573
Reliure
Broché
Numéro d'édition
3
Nombre de pages
365
Coordonnées du fabricant
non disponible
Personne responsable
non disponible